商务网站最好要有支持手机版的风格
谷歌中文翻译
Mobile website traffic is now ranging from 60% to 70%, meaning that 60% to 70% of your website traffic is likely to be coming from people on a Mobile device.
This means that you need what we a call a ‘Mobile First’ website and business.
Mobile First means that your entire Marketing should be built around serving people on mobile.
You probably designed your current website understandably imagining people looking at it on a computer. That’s certainly what I did until recently.
But now we have to imagine them on a phone.
Mobile First is not the same as ‘Mobile Friendly’ A Mobile Friendly site just refers to a site that technically functions ok on a phone.
Mobile First involves thinking about the behaviour of the customer and the environment they’re in. For example, some at home or in the office on a desktop computer has time and space to carefully look at your website and read its pages.
But the person looking at your website on a phone in a café, or on the train, or at home watching TV will make a decision about your site in moments and is very easily distracted.
So our Mobile First website will be aiming to capture their attention fast, possible with Online Video or some of the other strategies we’re going to cover.
It’s not just your website. ‘Mobile First’ applies to all of your Marketing. For example, when you email your customers we need to remember that most will be opening those emails on a phone and if we send them to a web page from that email, we need to think about both the action we want that customer to take – and the context and physical environment they’re in when making that decision.
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