Online Video

One of the best way to make sure that your website passes the 8 second test and getting your website visitors to stop and stay on your site with by using Online Video.

If you look at how the internet is moving and developing, websites as we’ve known them up to now are starting to morph into multimedia sites. The thing we refer to as the internet is becoming more of a multimedia environment. The boundary between your internet experience and your television experience is starting to disappear. It’s all starting to merge together. Five years from now, a business’s website won’t feel like a website. It will feel almost like a mini TV channel or certainly a mini multimedia experience.

Online video is crucial in this downturn. Firstly it’s close
to free. You just need a decent phone – and ideally a lapel microphone. If you want to be more professional, you can also order an iPhone tripod which means you get steady footage. Next Online Video is crucial in this economy because it
builds the relationship with your customer. Nothing is more important right now than bonding with your customers. Video lets you do that.

There are two main ways of doing Online video. The first is you looking at the camera and speaking to the camera. Just like you see on the TV news. If you are comfortable doing that, great. It gives authority and will capture your viewer’s attention.

Not everyone is comfortable talking to a camera. That’s fine too. If that’s the case, just have someone interview you and ask the five or six most commonly asked questions in your business.